When you purchase a Hasselblad camera system from us, we give you a full day, one-on-one, personalized training workshop to ensure you get the most from your new gear.

We are available 24/7 for any questions or technical support our customers may need relating to Hasselblad cameras, Hasselblad lenses, Hasselblad equipment or Phocus software.

SPOTLIGHT

X1D II 50C AND XCD 45P
THE ULTIMATE, PORTABLE MEDIUM FORMAT PACKAGE

X1D II 50C - COMPACT. POWERFUL. ENHANCED

Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Connection via USB-C or Wi-Fi to Hasselblad’s Phocus Mobile 2 allows for the ultimate, on-the-go workflow from camera to iPad Pro. And with a huge range of high-quality optics to shoot with, including XCD, HC/HCD, XPan and V System Lenses, the creative possibilities are endless.

THE POWER OF PORTABLE

Lightweight and portable, the X1D II 50C lets you take the power of medium format in a footprint smaller than most full frame 35mm cameras. Individually calibrated for optimal performance, its large 50-megapixel medium format CMOS sensor (43.8 x 32.9mm) features outstanding color depth and a huge dynamic range of 14 stops. Hasselblad Natural Colour Solution technology is integrated into the camera’s system, delivering superb, true-to-life tones that match what the human eye sees. Blending form and function in its ergonomic design adopted from the award-winning first generation, the X1D II 50C continues to provide creatives with incredible Hasselblad image quality, with 16-bit RAW images and now full resolution JPEGs, in a compact, lightweight design.

DOWNLOAD X1D II 50C DATA SHEET

DOWNLOAD X1D II 50C BROCHURE

 

XCD 45P - LIGHT ENOUGH FOR ANY ADVENTURE

The XCD 4/45P is the world’s lightest digital medium format autofocus lens on the market today, weighing 320g (0.7 lbs). Its compact, lightweight build combined with world class optics makes it the perfect lens for travel, exploration, and documentary.

As the most lightweight member of the X System lens range, its size perfectly complements the compact X1D II body. Like the other XCD Lenses, the XCD 45P has an integral central shutter offering a wide range of shutter speeds and full flash synchronization up to 1/2000s.

The XCD 4/45P takes high quality imaging even further out into the world. Designed for the utmost in portability, the 45P stands as the most lightweight and compact member of the XCD lens family. Weighing in at only 320g (0.7 lbs), about the same as a professional hot-shoe flash, this makes it the world’s lightest digital medium format autofocus lens on the market today. The XCD 45P allows photographers to bring high quality optics on any adventure, ranging from travel photography across deserts and up mountains to urban exploration and documentary. Minimal weight combined with superior image quality, the XCD 45P coupled with the X1D II and Phocus Mobile 2 lets creatives go physically further with their creative visions with lighter gear in their kit and a highly portable workflow.

 

DOWNLOAD XCD 45P TECHNICAL SPECIFICATIONS

CONTACT US FOR PRICING

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X SYSTEM

At less than half the weight of a conventional digital medium format camera, the mirrorless X1D II 50C is a game changer in the world of photography. Read More

Hasselblad H6D

H6 SYSTEM

Best in class optics combined with matchless image processing to give the highest quality results. Read More

Hasselblad lenses

H and X Lenses

No matter how great your camera system, your images don’t start in the back, they start in the front. XCD Lenses  H System Lenses

FURTHER YOUR HASSELBLAD EXPERIENCE

Combine your love of travel and passion for photography while surrounded by like-minded people in a fun, relaxed and creative atmosphere. Discover your next adventure

Want to learn how to get the most from your Hasselblad camera and software, but didn't buy your gear from us? We offer private, one-on-one full day Hasselblad training sessions. Learn more

Take Your Photography to the Next Level

2021

HASSELBLAD HEROINES RETURNS FOR A THIRD YEAR OF CELEBRATING REMARKABLE FEMALE TALENTS IN PHOTOGRAPHY

Hasselblad H6D-100c
Hasselblad lens
Hasselblad lens
Hasselblad 120mm lens
Hasselblad 24mm lens
Hasselblad 50-110mm lens
Hasselblad 100mm lens
Hasselblad 150mm lens
Hasselblad 210mm lens
Hasselblad 300mm lens
Hasselblad 35-90mm lens
Hasselblad X1D
Hasselblad X lens
Hasselblad X lens

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