When you purchase a Hasselblad camera system from us, we give you a full day, one-on-one, personalized training workshop to ensure you get the most from your new gear.

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SPOTLIGHT

HASSELBLAD LAUNCHES XCD 4/45P

THE WORLD’S LIGHTEST DIGITAL MEDIUM FORMAT AUTOFOCUS LENS

Designed to further the capabilities of all X System cameras by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P. Designed for the utmost in portability, the XCD 45P stands as the most lightweight and compact member of the XCD lens family. Weighing only 320g (0.7 lbs) and measuring 47mm (1.85 in) in depth, the XCD 45P is the world’s lightest digital medium format autofocus lens on the market today.

 

The XCD 45P allows photographers to bring high quality optics on any adventure, ranging from travel photography across deserts and up mountains to urban exploration and documentary. Minimal weight combined with superior image quality, the XCD 45P coupled with the X1D II and Phocus Mobile 2 lets creatives go physically further with their creative visions with lighter gear in their kit and a highly portable workflow. 

“We’re extremely proud we could produce a lens with as high optical performance as the rest of our XCD lenses in such a compact form,” said Hasselblad Lead Optical Designer, Per Nordlund.

 

The XCD 45P features an optical design incorporating two aspherical elements, resulting in state-of-the art optical performance within compact dimensions. The XCD 45P has been designed with discreet portability in mind and thanks to evolved designs, both the autofocus motor and leaf shutter have been reduced in audible noise. Photographers will find that the new XCD 45P leaf shutter is less audible than many focal plane mechanical shutters. 

With a minimum focus distance of 35cm (13.8 in) and a maximum image scale of 1:5.2, the XCD 45P is even suitable for food or still life photography. Its mechanically connected focus ring gives the lens a responsive and accurate manual focus experience. Just as the other XCD lenses, the XCD 45P is uncompromising in its build quality, technical excellence, optical performance, and balance in handheld use in addition to its built-in leaf shutter that allows for flash sync up to 1/2000s.  

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X SYSTEM

At less than half the weight of a conventional digital medium format camera, the mirrorless X1D II 50C is a game changer in the world of photography. Read More

Hasselblad H6D

H6 SYSTEM

Best in class optics combined with matchless image processing to give the highest quality results. Read More

Hasselblad lenses

H and X Lenses

No matter how great your camera system, your images don’t start in the back, they start in the front.  Read More

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