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Lee Wynyard, is a Australian based Photographer and Digital Color Management specialist with a particular interest in helping photographers and designers with sorting out the vagaries of their digital color workflow.

He studied photography for five years in Sydney while shooting for various architectural practices after which he migrated into the areas of multi-image projection and corporate event management. With his partner, they ran a successful event management business for 12 years before selling the enterprise.

Lee now operates ColorGuru.com and has recently completed a Masters Degree in Design (industrial design) at University of Technology Sydney.

“Meeting with Peter, Addie and Courtenay during a workshop in Sedona really opened my eyes to the possibilities of shooting panoramas using Hassleblad. The combination of automated panoramic stands, advanced stitching software and the incomparable image quality of the H4D system is just amazing. It was then I knew we had to do a workshop down-under to take advantage of the spectacular scenery that Sydney and New Zealand have to offer. I can’t wait to show it off!”

Lee will guide us around his native Sydney and will also demonstrate how acurate colour can be achieved in a photographers workflow from camera to print.


Phil Rudin began taking photographs underwater while he was in the U.S. Navy in 1968.

He is now a freelance writer/travel photographer, Senior Photographer for Dive Chronicles magazine and DC Dive Shows.

As past President of the South Florida Underwater Photography Society, Phil has served on the Board of Directors for over eighteen years and enjoys the diverse makeup of the club membership.

Phil is retired from the West Palm Beach Police Department where served as Dive Team Commander for the city.

With thirty years experience as a public safety diver and dive team manager Phil has done over five hundred recovery dives during his carrier. Phil has recovered vehicles, aircraft, evidence, bodies and more. Other dive team duties included hull inspections of large commercial vessels, underwater crime scene management, crime scene photography, collection of evidence, training and more.

Phil has also traveled extensively throughout the world to pursue his passion for underwater photography. His images have appeared in magazines such as Popular Science, Reflections, Scuba Diving Magazine, Underwater Journal, Skin Diver, Florida Underwater, South Florida Adventures, The Sun, Dive Chronicles and others.

Phil also lectures on travel destinations and photography around the country. He also teaches photo workshops in Cozumel, Grand Cayman and St Croix.


Eric Peterson has been working with Hasselblad for close to ten years. He started his career originally with Imacon and after the merger with Hasselblad began working closer with camera products.

Eric’s role within Hasselblad is certainly varied. He started as a FlexTight scanner technician before moving to the digital back side of the business when this industry saw sudden expansion. Since then it has been his responsibility to provide technical support to customers and dealers east of the Mississippi working with Hasselblad cameras and software.

Recently his position has been expanded further and Eric now operates as a Field Application Specialist for Hasselblad Area Sales Manager's throughout the United States. With this, Hasselblad hopes to spread the knowledge further about all of our products and how anyone can enjoy using H4D cameras and create incredible photographs.

Eric is based in the Atlanta, Georgia.

Peter Lorber

“There is a myth that Hasselblad is a studio camera and can’t be used for much else. I hear it all the time, and often when you see photographs taken with Hasselblad, they are portraits or advertising images. I am not a studio photographer, but have built my reputation on panoramic photos using 360 degree rotational cameras. Once I became a Hasselblad digital owner, I applied my knowledge of panoramas to shooting with Hasselblad with the help of VR drives and stitching programs. My Hasselblad is now the only camera I bring when I climb to the top of a mountain, hang out of a helicopter and even dive to the bottom of the sea. My workshops are designed to give photographers the opportunity to experience the versatility and amazing quality of Hasselblad, and to pass on my knowledge and experience of panoramic and medium format photography.” - Peter Lorber

Peter Lorber has built his reputation as a leading panoramic photographer. Over the years Peter has created his beautiful scenics using a Fuji-617, Kodak Cirkut camera, Roundshot 360° rotational cameras and many more. Along with scenics, he is known for his 360° aerial views, sports photos and his ability to print all his images as oversized murals with incredible quality and detail.

Once Hasselblad digital came onto the photographic scene, Peter was able to produce his panoramas digitally using the Hasselblad and stitching the images to produce seamless panoramas with the enlargeabilty his work is known for.

Peter’s work has appeared in multiple publications and his photography has been exhibited and is on display throughout the world. He is also a sought after lecturer and judge on the photography circuit.

Along with his photography Peter and his wife Addie, have owned and operated the full service, high end Digital Lab/Studio/Gallery, Custom Photo Images for over twenty years. Custom Photo Images has evolved from a single darkroom into a premier operation with a reputation for producing high quality results.

Addie Lorber, an Ohio native, moved to Canada after marrying Peter in 1979. Addie worked in the field of education in Canada and continued her teaching career in Florida. In 1990, along with Peter, she opened Custom Photo Images. Peter has always covered the photography aspect of the business, but Addie handles administration and customer relations. Addie was a member of the International Association of Panoramic Photographers and served on the board as the Secretary / Treasurer for five years.


Courtenay Gilbert is a Fine Art, Portrait photographer, and Photoshop Specialist. She was formally trained in photography in New York City where she attended the School of Visual Arts, graduating with a BFA. Courtenay studied under the direction of master black and white pinter, Bob Brooks, and fashion photographer Frances McLaughlin-Gill.

She considers herself very lucky to have always been able to make a living with her photography and printing abilities. After college She worked in NYC as a fashion photographer, make-up artist and stylist. After moving to South Florida she ran a small photo lab/studio selling cameras, printing and running a portrait studio.

Courtenay met Peter and Addie Lorber in 1994 and began working at their photo lab, Custom Photo Images. As the world of photography has evolved so has Courtenay’s areas of expertise. She started as a custom darkroom printer and has become a Photoshop-Specialist and highly regarded custom digital printer in South Florida.

“Working beside Peter Lorber for the past 18 years has truly been a wonderful and extremely educational experience. To learn from one of the masters of panoramic photography and have access to the best and latest photographic equipment is every photographer’s dream.” - Courtenay Gilbert

Courtenay’s fashion and editorial photography has been published in many publications in the United States as well as Japan. Her Fine Art Photography has been exhibited and sold throughout the country.